Circus Bazaar Magazine was due for a complete overhall both in its basic functionality and its overall brand. We think we achieved this as part of the global rollout of the new brand.
The redesign of Circus Bazaar Magazine heralds a new era in our web design capabilities here at CB Media & Publishing. We expect it to stand as a representation of the very best we have to offer in design, functionality and overall quality. For years we have been perfecting the art of minimising the tools used in web design, as the general clunkiness of some platforms constantly leads to breakage and high cost to ourselves and clients when the web updates as it continually does.
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Having previously relied on the Genesis framework to achieve this, we have now moved to its next generation of technology that relies on Genesis Custom Blocks, which is being built by the new owners of the WordPress framework, WPEngine. All this then is supported and host on on the CB Dedicated server and security is handled by Cloudflare. In this case, we have not relied on any themes or clunky plugins, just pure adaption of the underlying CSS and the new custom blocks package. We believe we have achieved a visually stunning result whilst maintaining the ability to ride on the future waves of updates we expect from the Genesis team.
This is only the begining
The Branding
Heath Riggs of Mono design has been a staple for CB Media & Publishing over the years and has worked side by side with our clients and us to achieve excellent visual results on all our projects. This project was different, however. The new branding for CB Media & Publishing has been a multi-year exercise where multiple business functions and brands have had to come together. The magazine has been the spearhead of the business outwardly facing operations, but it was only one part of a much wider rollout. And this is only just the beginning.
Everything from the colour palettes to the custom typography is thought through and strategised, as what is reflected in this website is not simply another digital magazine but an aspiring print publication that doubles as a marketing vehicle for a growing multinational media and publishing brand.
We may have used big words in talking up the redesign of Circus Bazaar Magazine, but this is the beginning. We have had to build such a solid and future proof foundation for the platform because it is only the start of a much bigger vision and journey. Over time we will undertake significant further development to expand this into a fully functioning and subscription-based e-commerce platform to deliver the print version of the publication to its loyal subscriber base all over the world.
The tagline of Circus Bazaar Magazine is “Penned from the crooked timber of humanity”, which is an adaption of a phrase penned by Immanuel Kant and then adopted as a book title by Isaiah Berlin. Like humanity, we do not expect our magazine to be perfect. But instead, the goal is to have created enough strength and flexibility in the digital platform to grow and support CB Media & Publishing well into the future.